Radiant Blend
Radiant Blend
Radiant Blend
UX/UI, Prototyping, Web Design, iOS Design, Branding
UX/UI, Prototyping, Web Design, iOS Design, Branding
UX/UI, Prototyping, Web Design, iOS Design, Branding
TIMELINE
TIMELINE
2025; 6 weeks
2025; 6 weeks
ROLE
ROLE
Visual Designer
Visual Designer
TEAM SIZE
TEAM SIZE
1
1
BACKGROUND
BACKGROUND
The skincare industry races to keep up as more consumers report skin sensitivity.
The skincare industry races to keep up as more consumers report skin sensitivity.
The skincare industry races to keep up as more consumers report skin sensitivity.
Skincare represents the largest—and one of the fastest-growing—sectors within the beauty industry. A 2022 report found that 71% of adults identify as having some degree of skin sensitivity, marking a notable increase over the past two decades. In response, the global market for sensitive skincare products continues to expand, with estimates projecting growth from approximately $12 million in 2024 to nearly $20 million by 2032, reflecting a strong compound annual growth rate of 7.9%.
Skincare represents the largest—and one of the fastest-growing—sectors within the beauty industry. A 2022 report found that 71% of adults identify as having some degree of skin sensitivity, marking a notable increase over the past two decades. In response, the global market for sensitive skincare products continues to expand, with estimates projecting growth from approximately $12 million in 2024 to nearly $20 million by 2032, reflecting a strong compound annual growth rate of 7.9%.
CHALLENGE
CHALLENGE
Though the need for personalization is rising, approachability remains essential.
Though the need for personalization is rising, approachability remains essential.
Though the need for personalization is rising, approachability remains essential.
As the category evolves, consumers are increasingly seeking solutions tailored to individual triggers and sensitivities, rather than relying on broad “for sensitive skin” claims. Many leading sensitive‑skin skincare brands highlight clinical or scientific credibility in their branding, such as dermatologist endorsements, clinical testing, and scientific explanations of ingredients — which can feel unfriendly rather than approachable.
As the category evolves, consumers are increasingly seeking solutions tailored to individual triggers and sensitivities, rather than relying on broad “for sensitive skin” claims. Many leading sensitive‑skin skincare brands highlight clinical or scientific credibility in their branding, such as dermatologist endorsements, clinical testing, and scientific explanations of ingredients — which can feel unfriendly rather than approachable.
GOAL
GOAL
Redefining sensitive skincare beyond the clinical lens.
Redefining sensitive skincare beyond the clinical lens.
Redefining sensitive skincare beyond the clinical lens.
This project explores the creation of a beauty brand designed to support a wide range of sensitive skin needs without relying on medicalized language or clinical framing. The objective is to deliver a light yet empowering e-commerce experience through an approachable and uplifting brand identity, while still prioritizing quality ingredients and personalized formulations. By offering a more lifestyle-focused, engaging experience—similar to other leading beauty brands—Radiant Blend aims to differentiate itself in the growing sensitive-skin skincare market.
This project explores the creation of a beauty brand designed to support a wide range of sensitive skin needs without relying on medicalized language or clinical framing. The objective is to deliver a light yet empowering e-commerce experience through an approachable and uplifting brand identity, while still prioritizing quality ingredients and personalized formulations. By offering a more lifestyle-focused, engaging experience—similar to other leading beauty brands—Radiant Blend aims to differentiate itself in the growing sensitive-skin skincare market.
01 RESEARCH
01 RESEARCH
01 RESEARCH
LITERATURE REVIEW
LITERATURE REVIEW
Understanding the sensitive skin consumer.
Understanding the sensitive skin consumer.
Understanding the sensitive skin consumer.
As a starting point, I conducted a brief literature review to better understand the sensitive-skin demographic, common types of sensitive skin, their triggers, and recommended treatments. Key takeaways include:
As a starting point, I conducted a brief literature review to better understand the sensitive-skin demographic, common types of sensitive skin, their triggers, and recommended treatments. Key takeaways include:
Definition
Definition
Sensitive skin is generally characterized by an increased reactivity to environmental factors, chemicals, and even certain diets, resulting in irritation or discomfort more easily than typical.
Sensitive skin is generally characterized by an increased reactivity to environmental factors, chemicals, and even certain diets, resulting in irritation or discomfort more easily than typical.
Prevalence
Prevalence
Sensitive skin is more commonly reported among women than men, though both genders are widely affected. In the United States, surveys indicate that approximately 60–70% of women and 50–60% of men experience some degree of sensitive skin.
Sensitive skin is more commonly reported among women than men, though both genders are widely affected. In the United States, surveys indicate that approximately 60–70% of women and 50–60% of men experience some degree of sensitive skin.
Common Conditions
Common Conditions
Dry skin (xerosis), eczema (atopic dermatitis), acne, rosacea, and hyperpigmentation are among the most frequently observed skin concerns.
Dry skin (xerosis), eczema (atopic dermatitis), acne, rosacea, and hyperpigmentation are among the most frequently observed skin concerns.
Recommendations
Recommendations
Dermatologists typically advise avoiding fragrances, dyes, sulfates, and strong exfoliants (e.g., glycolic acid, salicylic acid, retinoids) for sensitive skin, favoring products formulated with natural, gentle ingredients.
Dermatologists typically advise avoiding fragrances, dyes, sulfates, and strong exfoliants (e.g., glycolic acid, salicylic acid, retinoids) for sensitive skin, favoring products formulated with natural, gentle ingredients.
EMPATHY MAPPING
EMPATHY MAPPING
Next, I proceeded by creating an empathy map to better visualize users’ thoughts, feelings and frustrations when managing sensitive skin.
Next, I proceeded by creating an empathy map to better visualize users’ thoughts, feelings and frustrations when managing sensitive skin.
These are the following insights I obtained:
These are the following insights I obtained:
01
01
Trust and transparency are crucial.
Trust and transparency are crucial.
Consumers want to know exact ingredients, company philosophy, and what makes products stand out. Featuring clear product details, ingredient lists and brand story can increase people’s confidence in purchasing.
Consumers want to know exact ingredients, company philosophy, and what makes products stand out. Featuring clear product details, ingredient lists and brand story can increase people’s confidence in purchasing.
02
02
Personalization reduces confusion.
Personalization reduces confusion.
Many users are uncertain about their skin type and which products are right for them. Including guides or symptom-based recommendations could simplify the product selection process.
Many users are uncertain about their skin type and which products are right for them. Including guides or symptom-based recommendations could simplify the product selection process.
USER PERSONAS
USER PERSONAS
With all this research information, I created two user personas to serve as guidelines for all design development moving forward.
With all this research information, I created two user personas to serve as guidelines for all design development moving forward.
COMPETITIVE AUDIT
COMPETITIVE AUDIT
The final step of the research process involved conducting a competitive audit. Since the final product is an e-commerce site with a relatively straightforward user flow, my competitive audit focused primarily on visual and branding elements, examining how competitors communicate trust, differentiate their products, and create engaging user experiences.
The final step of the research process involved conducting a competitive audit. Since the final product is an e-commerce site with a relatively straightforward user flow, my competitive audit focused primarily on visual and branding elements, examining how competitors communicate trust, differentiate their products, and create engaging user experiences.
02 BRANDING
02 BRANDING
02 BRANDING
Defining the look and feel of Radiant Blend.
Defining the look and feel of Radiant Blend.
Defining the look and feel of Radiant Blend.
During the design phase, I focused on establishing a clear brand foundation and flexible layout system for both web and iOS designs. In my early explorations I decided on a warm, approachable color palette—orange, green, and beige—to convey freshness, energy, and groundedness, alongside a simple, modern logo designed to scale across digital experiences and product packaging.
During the design phase, I focused on establishing a clear brand foundation and flexible layout system for both web and iOS designs. In my early explorations I decided on a warm, approachable color palette—orange, green, and beige—to convey freshness, energy, and groundedness, alongside a simple, modern logo designed to scale across digital experiences and product packaging.
03 FINAL DESIGN
03 FINAL DESIGN
03 FINAL DESIGN
WEB & MOBILE DESIGN
WEB & MOBILE DESIGN
Landing Page Features
Landing Page Features
Landing Page Features
By refining the experience to feel clearer and easier to navigate, a polished interface was achieved that helps users confidently explore skincare options, understand product benefits and feel reassured in their purchasing decisions.
By refining the experience to feel clearer and easier to navigate, a polished interface was achieved that helps users confidently explore skincare options, understand product benefits and feel reassured in their purchasing decisions.
Carousel — allows users to browse multiple products without cluttering the page
Carousel — allows users to browse multiple products without cluttering the page
Skincare Quiz — introduces personalization & simplifies product selection process
Skincare Quiz — introduces personalization & simplifies product selection process
Accordion — manage denser content while maintaining scannability of company's ethos
Accordion — manage denser content while maintaining scannability of company's ethos
Final Web & iOS Design (hover to scroll)
Final Web & iOS Design (hover to scroll)
What's next?
What's next?
What's next?
This project deepened my understanding of how to create a cohesive visual and brand system that can scale seamlessly across both digital and physical touchpoints, reinforcing the importance of consistency, flexibility and clarity. With a relatively simple user flow centered on a single home page, I was challenged to think more critically about engagement, using interactive UI elements such as accordions, carousels, and button hover states to add visual interest while serving functional purposes. Techniques like masking in the hero section further enhance visual expressions, resulting in a playful interface that reflects the brand’s personality while supporting a thoughtful shopping experience.
This project deepened my understanding of how to create a cohesive visual and brand system that can scale seamlessly across both digital and physical touchpoints, reinforcing the importance of consistency, flexibility and clarity. With a relatively simple user flow centered on a single home page, I was challenged to think more critically about engagement, using interactive UI elements such as accordions, carousels, and button hover states to add visual interest while serving functional purposes. Techniques like masking in the hero section further enhance visual expressions, resulting in a playful interface that reflects the brand’s personality while supporting a thoughtful shopping experience.
